The Conclusion…?

Well, after some deliberation, my conclusion is this:

If you are doing any work with Google Adwords you really need to be using either one of these two amazing software programs to create your campaigns otherwise you are simply NOT really “in the game”. The days of creating your campaigns manually by hand are over. Without either one of these two programs you are going to get hammered by google’s quality score and hammered by your competitors.

So which software should you buy?

Well if cash is not an issue ($400 to $500) and you want the most functionality from your software then go for SpeedPPC, but this software does not do the Clickbank tracking as Adgrenade does. You will have to pay for the program and you have 30 days in which to return it for a refund if you are not satisfied.

If you want to save around $300 to $400 and you are happy with the functionality of what Adgrenade is capable of and bear in mind that the software is undergoing rapid development and extra functionality is added at no extra cost by way of automatic upgrades. Then grab you seven day free trial and take it for a spin.

In a nutshell: Save yourself $300 to $400 and take the Adgrenade trial and if you are not totally satisfied then get a refund and try SpeedPPC.

OVER the years, hypnosis has picked up all sorts of weird associations from stage hypnotists, the media and superstition. This is a great shame, because in reality, hypnosis is your single most effective tool for change. Hypnosis is your birthright, and you should know how to use it so it doesn’t use you. Here we dispel the biggest hypnosis myths.

Hypnosis Myth 1) All hypnosis is the same

As with anything, hypnosis can be good, bad or indifferent. The most common is old-style authoritarian hypnosis of the type “You are getting sleepy, you are feeling confident”. Unsurprisingly, this sort of hypnosis doesn’t work well with many people. Good hypnosis uses subtle psychological principles and advanced communication patterns.

It’s like the difference between a football coach who thinks you’ll perform best if he yells at you, compared with the more elegant style of a great leader who knows that to get the best from his people, he needs to understand motivation, to cajole, encourage and reward.

Hypnosis Downloads.com offers hundreds of sessions using the best type of hypnosis.

Hypnosis Myth 2) Subliminals work

Subliminals are words that you can’t hear. Common sense says they shouldn’t work, and there’s no research proving that they do.

Hypnosis Myth 3) Some people can’t be hypnotized

The only reason you can’t be hypnotized is if you are incapable of paying attention due to extremely low IQ or brain damage. That’s not to say that every hypnotist can hypnotize you however. The more flexible the hypnotist, the more effective she will be with the largest number of people.

Hypnosis Myth 4) Hypnosis is something weird that other people do to you

If you couldn’t go into hypnosis, you wouldn’t be able to sleep, to learn, or get nervous through ‘negative self hypnosis’. (You know when you imagine things going wrong and it makes you feel anxious? Well that’s self hypnosis!)

Hypnosis is simply a deliberate utilization of the REM (Rapid Eye Movement) or dream state. We’re not giving people medication here – if it wasn’t a natural ability, hypnosis wouldn’t work!

Hypnosis Myth 5) You lose control in hypnosis

Crazy news stories, stage hypnotists and gossip have created the illusion that you lose control in hypnosis. In fact, when hypnotized, you are relaxed and focused – and able to choose to get up and walk away at any time. You choose to give your attention to the hypnotist, and you can withdraw it at any time.

If you have been scared of hypnosis in the past, this article has hopefully convinced you to at least give it a try. But remember, ensure what you’re getting is the real thing. Visit www.hypnosisdownloads.com

Article by Mark Tyrrell of Hypnosis Downloads.com.

Well I watched “the secret” and “what the bleep” both brilliant movies about the law of attraction. But I still felt something was missing. Neither of them gave me a road map to follow.

Now either by chance or more likely by the “law of attraction” I had released a “rocket of desire” for a “roadmap” or a “how to” to put this law of attraction into daily practise. And within a very short time I came across an amazing book written by Gary Evans.

As soon as I saw the book I knew it was what I had subconsciously asked for so I bought the book there and then. I applied what the book suggested and to my amazement this really works. Things have started to change. Things that I have wanted and have been internally battling with are now starting to manifest!

You can read more about this book here:

Click here to download

The Pen is Mightier than the Sword.

or today’s version:

The Keyboard is Mightier than a Stealth Bomber!

As someone who is constantly involved with Search Engine Marketing (SEO) techniques on a day to day basis. I am constantly in awe of the power we have at our fingertips using a keyboard and an internet connection.

We are all selling (telling) something:

• Beliefs
• Ideas
• Our services
• Our products
• Our company
• Our philosophy
• Some their souls!

Yes we all have something to sell to someone. whether we admit it or not.

We have today one of the most powerful communication/sales tools that has ever been. The last one would have been TV. TV is a “broadcasting” tool. The “powerful few” broadcasting their message to the masses.

Today’s Internet is a “narrow casting” tool.

We as individuals are able to broadly or narrowly cast our message to all or just to the one who chooses to hear it. That is absolutely phenomenal in itself.

I am fascinated with Google.

There are two ways to get your message out using Google.

1. We have the natural, organic search engine which “at the moment” is free. You write a page and if your page can carry enough influence with Google’s search engine indexing algorithm by way of a quality score you will appear somewhere in Google search results for your target keyword phrase. Ideally near the top of page one.
2. The second way of getting your message out on Google is through Google Adwords. Here you bid dollars for each keyword phrase and the winning bid will get to display a pre-written ad somewhere on the search results page. The higher your bid, the higher your position. The search page results look very similar although the adwords ad will say sponsored results somewhere near your ad. I see that more and more the sponsored ads are taking more positions above the natural search results which leads me to think that soon adwords ads will dominate the search results page.

Google Ad words is fascinating for several reasons.

Fascinating to Google as they have just topped $5.37 billion for the quarter ended June 30th 2008.

Fascinating to myself as a marketer because of the flexibility and power of getting our sales message out in a highly targeted way. Highly targeted means less wasted $ on un-targeted advertising. And the ability to deliver a sales message to the masses for a range of broad keywords to the whole world 24 hours a day. Or potentially to a bunch of people within a certain postcode who search on a “precise” keyword phrase within a certain time period.

Example: We can set an ad to display to anyone between the hours of 11pm and 12pm in zip code: 20500 that searches for the exact phrase [bailout plans] and only those people in that place at that time will see our ad.

That is phenomenal power and flexibility.

As I discover new information, news, techniques, training, software and other tools that I find essential to my own day to day marketing campaigns. I will add posts and product reviews that I believe will help develop and improve your own marketing skills and “weaponry”.

If you have a business that you want to in some way expand then you “MUST” take advantage of being found on Google’s front page for your keyword phrases. If you do not then you can bet your competition will.

Now there are two ways to go: Either put in a lot of time to study how the whole system works, and it is totally fascinating if you have the time. The best training I have found to date can be found by clicking here: Hidden Clickbank Secret Manipulates Google For $526,422 I suggest you take on the program and lock your self away with a PC for a few weeks and you will then have enough knowledge to research, create, launch, optimize and maintain your own campaigns.

Or you could hire a professional.

If you choose the second option here’s how we can help.

If you have an existing Adwords Campaign running we can:

• Reduce your overall cost-per-click (cpc) by as much as 40%
• Improve the click through rate of your campaigns
• Monitor and reduce the risk of click fraud
• Improve the conversion rate of you landing pages
• We can determine which keywords your competitors are using.
• We can determine which are your competitors most successful ads
• We can position you campaign to shadow and out perform your competitors campaigns.

For a completely new campaign we can start from scratch:

• Initial research and planning of the campaign.
• Competitor and market analysis: (determine what are your relevant target keywords)
• Google Adwords account creation or transition.
• Setting up of Google Analytics tracking scripts.
• Creation of the pay per click ad campaign.
• Setting up of effective keyword match types
• Creative copy writing a minimum of two ads for each keyword phrase.
• Recommendations of cost reductions for the campaign.
• Creation and deployment of bid rules for each campaign

At this stage the campaign is ready for launch and further management is required as follows:

• Daily bid adjustments to ensure that ads are showing in the most prominent places (positions 3 to 8 ) on Google’s first page at the lowest cost per click.
• Optimization of ads so as to ensure highest possible click through rate and lowest cost per click and so lowering total ad spend.
• Tweaks to landing pages to raise quality score of keywords and ads to gain the lowest cost per click and so lowering total ad spend.
• Deletion of non producing keyword phrases.
• Compiling monthly reports.

Moving on

Once we have determined your profitable keyword phrases we can then “scale” your campaigns by moving our marketing efforts onto the organic search results. As we do not pay for the clicks on the organic search we will work to achieve a number one position here on Google’s first page. We have many methods, tactics and strategies to achieve this.

If you would like us to take a look at your website marketing needs we will reply as soon as possible with our recommendations and best next moves.

How much will it cost?

As all of our clients have very different marketing needs in very different niche areas some of which are in highly competitive areas. You will understand that to give a fixed price at this stage would not really help either of us.

But what I will say is that we are very different to most companies offering this type of service.

Most companies have a conflict of interest here. They will charge a percentage of your ad spend. So the more money you give to Google the more money they make. Will they be motivated to lower your ad spend? If anything they will be motivated to raise it.

We charge an affordable monthly pay per click management fee which is not tied to your monthly spend. We do not profit like many of our competitors do from ramping up your monthly expenditure. We do not have a conflict of interests here. Our objectives are to obtain the lowest costs on your total ad spend and not to drive it up to increase our own revenue. This is were many companies drop the ball and this is exactly where we have caught it. It makes no difference at all to our costs if you are are spending $1,000 or $30,000 per month on ad clicks. Google adwords ad costs has no bearing at all on the amount of work we do for our clients Adwords Campaigns.

We do not charge a percentage of your ad costs.

We have a system in place that enables us to calculate our costs purely based on the amount of work involved, the number of keywords in your campaigns and the level of competition we are going to beat

Obviously writing creative ads and sales copy has a higher value in the more competitive areas of marketing simply because a lot more creative thought is required.

Contact us to discuss more about your marketing requirements and our commitment to help you succeed.

ppcseo @ mikewhitehouse.co.uk (remove spaces)